With the commodification of financial services, the rise of robo-advisors, and resulting fee compression, the market for Advice for Multi-Generationally Wealthy Families is moving the Wisdom, Virtue and Holiness. There is currently a market imbalance with more wisdom, virtue and holiness offered virtually for free by houses of worship than rich people have a propensity to consume. Virtue Consumers say much of the Content is stale and the delivery systems archaic. This has lead to a market opportunity for more up to date wisdom, virtue, and holiness instruction both synchronous and asynchronous on line and IRL. Audrey has enlisted Tutor in her quest to become a Tik Tok Virtue Influencer focused on high end kids like herself and their Most Trusted Morals Tutors. It is a small enough niche, but if successfully penetrated might save the world. Such is the reasoning here at The Castle.