You have seen him with the lamp looking in broad daylight for the honest man? That is so last millennium before last. Today, as a bogus Secular Priest, in search of brand identity, and product differentiation, and what he calls "modest Patronage," he roams the halls at Davos with a deck of Values Cards, asking potential UNHW clients to sort them. Actually, this is my mentor, The Happy Tutor Dungeon Master to the Stars in Wealth Bondage, but same difference, both do their work stark naked and are beaten in lieu of payment. I asked Tutor if he ever has found an honest client this way, and he said, "No clients, of course, my work is strictly pro bono publico, but I did find an honest man once. He took the Values Cards, laid them all face down, then gave me his business card, after writing on it, 'Guile, mendacity, hypocrisy.' When I flipped the card over it said his name, and title, 'President, Integrity Financial.' I knew then I had found a Trusted Advisor I could trust with my money, if I had any." So, did Tutor find an Honest Patron? O Yes! but the check bounced.