On the Vertical Axis plot Virtue, on the horizontal plot Financial Return on Investment. In a perfect market, we could clearly and objectively place every business on this grid in real time, or at least with daily updates. With all the brainpower devoted to social capital markets, why has this grid not yet been produced? Without it how can we make investment decisions that are both Wise and Just? As for the raters of the businesses, when it comes to Virtue, we will need a person who cannot be corrupted. (I believe my name has been mentioned very favorably.) I as rater of Virtue will also need un-redacted minutes of Board Meetings and all otherwise confidential meetings of Top Management with Corporate Counsel. My mere presence, albeit virtual, should exert a benign influence on Corporate America. This blog will become a kind of Wikileaks for Social Enterprise Organizations. While I cannot be corrupted, I do accept gifts, junkets, and corporate board seats, to help me in my continued Good Works for the Benefit of Humankind. My mistress is in the market for a mink stole. Our illigitimate children need new shoes. For the smallest bribe, billions hang in the balance. That is not a hint. It is an obective truth. What I take are not bribes, they are emoluments.
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