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November 18, 2009


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Erinn Andrews

Phil—What an interesting perspective on how to “market” a charitable giving! Thank you for sharing this insight. You’re pointing to a major question in both the traditional consumer marketplace and the charitable giving marketplace: what influences people’s decisions? The overlap that you’re pointing to is that there is less “logic” used in both decision making processes—as much as we might not like it.

We have actually thought about something like this for a little while where we would recruit “Ambassadors,” prominent individuals, to create their own fund that others could donate to. This idea is a bit on the backburner right now, though if an opportunity opened up, we’d be excited to explore it in more depth.

--Erinn Andrews, COO, Philanthropedia

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