Per this article from The Chronicle of Philanthropy, as jobless numbers rise, giving may fall, even if the percentage of income given remains constant. Add that to the fall in portfolios, and giving may well take a big drop. How then can supporters do more for a nonprofit when the supporters themselves are strapped? I got an interesting email from a reader who works with we-care.com. The thought is that by making ordinary consumer purchases through we-care, and having a percentage forwarded to a chosen charity, the supporter could do more without having to pit consumption against giving. Seems a reasonable idea. Merchants supported and the typical donation to charity are give here.
Have any of our readers who work with a nonprofit used we-care to raise money? Any comments about them? Did you raise money successfully this way?
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