Change.org Is Much Improved

Congrats to Ben Rattray on the relaunch of Change.org. The new site features the hum of conversation about causes, driven by blogger/editors hired for the purpose.  The currency of giving is relationships, community, passion, and identity. In that matrix money moves as the collection plate moves in a covenanted congregation, or as gifts move among family and friends. The model of the atomized donor "investing" in results by pulling out a credit card, reviewing a pitch, and hitting send is pretty sterile.  Ben, I think, has an editorial formula now that will build conversation, community, consciousness, commitment, gifts, and social change.

By the way, Change.org is hiring editors in additional issue areas.

Comments

[Ben Rattray]

Thanks Phil! Great to hear you like the new site. If you have any suggestions for improvement, definitely let me know. We'll be iterating a lot over the coming months and look forward to adding some interesting new giving features as well that I'd love your thoughts on.

Best,

Ben

[phil]

Just hope you keep at it, learning as you go from your users - as you have to date. Thanks for all.