Congrats to Ben Rattray on the relaunch of Change.org. The new site features the hum of conversation about causes, driven by blogger/editors hired for the purpose. The currency of giving is relationships, community, passion, and identity. In that matrix money moves as the collection plate moves in a covenanted congregation, or as gifts move among family and friends. The model of the atomized donor "investing" in results by pulling out a credit card, reviewing a pitch, and hitting send is pretty sterile. Ben, I think, has an editorial formula now that will build conversation, community, consciousness, commitment, gifts, and social change.
By the way, Change.org is hiring editors in additional issue areas.
Thanks Phil! Great to hear you like the new site. If you have any suggestions for improvement, definitely let me know. We'll be iterating a lot over the coming months and look forward to adding some interesting new giving features as well that I'd love your thoughts on.
Best,
Ben
Posted by: Ben Rattray | October 10, 2008 at 03:24 AM
Just hope you keep at it, learning as you go from your users - as you have to date. Thanks for all.
Posted by: phil | October 10, 2008 at 01:22 PM