Idealistic Boomers as Financial Prospects

Excellent article by David Port, "Doing Well by Doing Good," in Boomer Market Advisor: The Boomer Retirement Experts. Quoted are several of my friends, including Drake Zimmerman, Charles Maclean, and  Rod Zeeb. Yes, as these thought leaders attest, the Boomers do respond well, even passionately, when asked where and how they would still like to make a difference. Once that conversation about meaning and purpose comes into focus, so do the goals that drive planning for retirement, investments, health insurance, life income annuities, life insurance, long term care insurance, business exit strategies (for business owners), and estate planning. (These are not philanthropic per se, but they represent the "pre-flight physical" that boomers should have before making any major life decision, including the decisions to retire and to be more active in the community, or to give big.) The key to making money in the financial services arena is relationships with successful people, particularly people in transition. Giving as a topic opens doors, minds, hearts, and wallets too. Where Boomers go, Advsiors are sure to follow. That bodes well for philanthropy.