18 year old graffiti artist hacks into electronic billboards in Hollywood. Brilliant social commentary, no doubt, but is it art? For that matter is it legal? What should be done to this artist if captured alive? Well, what kind of capital is this artist creating anyway? Social capital? Intellectual capital? Who owns it? Is it proprietary? Does it give the artist a market dominant position? By what metric can we ascertain the return on investment that this guy has made? But wait, the tote bag costs $20. This hacker is a double bottom line social entrepreneur.