Dien S. Yuen at Asian American Giving:
Values-based planning, where an individual client’s values drive the investment and estate planning decision-making, is an approach being employed by more advisors because it enables them to develop closer relationships with their clients. As a result, more and more advisors are referring new donors to charitable organizations or including some philanthropic component in the client's plans. In a recent national survey, 78% of affluent donors (those with estimated net worth $5 million or more) reported that their professional advisors played a significant role in motivating and assisting them to make a major or deferred gift (see previous post: High Influence Donors, Multiple Gifts & Planned Gifts).
How, I wonderered, could a nonprofit person so perfectly enter into the mindset of the better advisors? Dien's bio shows how. Among other achievements, she is JD, LL.M. who formerly worked in a philanthropic area for US Trust. She is giving excellent advice. The uptrend among financial people is values-based planning. Cultivating productive partnerships between advisors and nonprofits for the benefit of donors is one of the best ways to uplift the philanthropic ecosystem within a community.