What is your policy? A lame attempt by an insurance company to engage people on line? Apparently, America hungers for meaning, as Liberty Mutual found out:
It all began when we ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of emails and letters from people all over the country thanking us.
We thought, if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.
We believe that the more people think and talk about responsibility, and even debate what it means, the more it can affect how we live our daily lives. And perhaps, in this small way, together, we can make the world just a little better.
Right, and if nothing else works, run naked through the streets like me, carrying a flashlight in broad daylight to find a responsible citizen. I hope Liberty Mutual does better converting virtue to cash than I have.
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