Is social investing a vanity project, a luxury good? So the estimable Jeff Trexler suggests in response to an earlier post here. Jeff files his posts under various categories. This one goes under, "we are doomed," among other categories. Perhaps it might also go under "magical thinking." Money, our Monkey-God, will save us, if we invest it right. If Bill Gates buys the Rain Forests, perhaps our children will breath. More likely no one will invest in the Rain Forest and our social investors will suffocate with the rest of us, only in plusher surroundings. Imagine New York as Pompeii, only instead of ash, the citizens perish of Co2. What moral will visitors from another planet draw about the wisdom of crowds? Darwin was right. Maybe there is a reason why the wealthy are booking flights to outer space.