Citizen sector organizations (CSOs) of any size, age, or geography can free themselves from the chronic dependence on unpredictable and unsustainable foundation and government funding. CSOs can become self-sustaining and maximize their social impact by developing a broad base of citizen support.
Ashoka's Citizen Base Initiative stimulates the citizen sector to cultivate a broad base of resources—money, people, goods, services, information, and partnerships—in order to increase the sector’s efficiency and social impact on a global scale.
The CBI approach 'tips' the mindset of the citizen sector toward building a broad base of support...
Ashoka has researched and is now disseminating a powerful set of proven best practices in building Citizen Base Initiatives. (Note how nicely this nomenclature gets combines forprofit, nonprofit, and governmental elements; all could be represented in a Citizen Base Initiative, as it spirals upwards based on the energies, synergies, and results achieved by its citizen stakeholders. Fundraising takes on a different complexion when you consider your "donors" not as cash machines, but as fellow stakeholders in a common intiative as citizens for community benefits in which the giver shares.