To say in business we have "two bottomlines" is to say we have none. The first bottomline is a quanitity. The second is a quality. The first is demoninated in dollars. Only God knows what the second is denominated in, maybe quality of life, maybe subjective preference, maybe some "metric" of justice, maybe Salvation. The two bottomlines cannot be summed, which is why we have two bottomlines, which is to say we have none. Only when lines on a balance sheet can be netted do we have a balance sheet at all.
In the logic of the double bottom line the mythology and methodology of capitalism has reached its limit and gestures beyond money, measurement, and management into poetry. That the poetry is of depressingly low quality is understandable for it is written by grown children stunted by advertising, marketing and MBA logic from birth. The second bottomline is us, the product and producer of this false art. We are intellectually, culturally, aesthetically, politically, morally and spiritually bankrupt; that is the second bottomline to be netted with our material affluence.
The cure is not found in the MBA curriculum. For our disease the Roman cure is still the best, for those who survive it. The cure will hurt, but do you good. For those who do not make it through the operation, we offer embalming at no extra charge. Better to embrace the chance for redemption than to live a walking dead person, talking about bottomlines when what is already lost is your soul.