One man with an idea in his head is in danger of being considered a madman, two men with the same idea in common may be foolish, but can hardly be mad; ten men sharing an idea begin to act, a hundred draw attention as fanatics, a thousand and society begins to tremble, a hundred thousand and there is war abroad, and the cause has victories tangible and real; and why only a hundred thousand? Why not a hundred million and peace upon earth? You and I who agree together, it is we who have an answer to that question.
- William Morris, November 14, 1883
Via personal communication from Charles Maclean, co-conspirator for the good.
We are the stunted products of the commercialized world Morris tried, not very successfully, to uplift. How many will enlist once again under the banner of an ideal, or beauty, or a craft, or the gift, rather than a brand?