As a contribution of the the Giving Carnival hosted by Gayle Roberts, I would make one prediction. In ten years the leading solicitors of major gifts and planned gifts will, as does Charles Collier, at Harvard, bill themselves as Philanthropic Advisors. As such they will put the good of the donor ahead of that of their organization and will guide the donor to constructing a giving plan, within the context of family dynamics, a vision of society, and the donor's overall financial situation. The Philanthropic Advisor will see herself as an honored member of the estate and financial planning team. Tactfully leaving special pleading for her oganization in the background, this Philanthropic Advisor will raise ten times more money than the traditional fundraiser for her organization. But her greatest contribution will be to the donor, the donor's family, to society and to the many other organizations that benefit from her work. Note, I said the leading gift solicitors will take this approach. They will be few in number. The majority of fundraisers will continue to compete in a red ocean of bloody gift competition, a Darwinian struggle that few can win. The Philanthropic Advisors will work for nonprofits, but also for organizations that support a field - whether it be progressive philanthropy, medical philanthropy, social justice philanthropy, or conservative giving. Advisors representing a field of giving will be paid directly and indirectly by more than one nonprofit. For example, Rockwood Leadership Programs, Donors Trust, Tides, or Hudson Institute's Bradley Center for Philanthropy and Civil Society might house Philanthropic Advisors to draw in dollars to a flock of mission aligned nonprofits. They might pass the hat among organizations who find the dollars flowing from the centrally positioned Philanthropic Advisor. The Advisor would serve the cause, its flock of aligned nonprofits, and the mission aligned donors and their families. Good all around.
Thanks for the contribution Carnival. You are first in ride for the Ferris Wheel.
Ten times the impact? Hmmm, you may just have inspire me to update my skill set and shift the focus of my work over the next decade.
Fundraising for Nonprofits
Posted by: Gayle | August 20, 2007 at 09:51 PM
I made that up, but was thinking that ordinarily people give, what - 3-10 percent at death? That could easily be 30-50% for wealthy committed donors who get proper planning. ("What if we could show you how to take the 30-50% that is currently slated to go in estate taxes and have it go to charity instead?" That is come on for "zero estate tax planning." The appeal is crude if just tax driven, but the same thinking coupled with a passionate appeal for the cause, could take a giver from 3 to 30% at death with no real sense of loss for herself or her family.)
Posted by: Phil | August 20, 2007 at 10:32 PM
Wow! You made me stop and re-read a few lines. Terribly interesting suggestion. You've given me food for thought. I'll be back to read again.
My thoughts about the future of fundraising are: http://thegrantplant.blogspot.com/2007/08/predicting-future-of-fundraising-were.html
Keep writing! Best, Arlene
Posted by: Arlene Spencer | September 05, 2007 at 12:21 PM
Thanks, Arlene, blogged your site.
Posted by: Phil | September 05, 2007 at 02:07 PM
Thanks so much for this great insight. Check out my response to the fundraising carnival at www.christopherscottblog.typepad.com
Posted by: Christopher Scott | September 07, 2007 at 08:00 PM
Blogged your site.
Posted by: Phil | September 07, 2007 at 08:18 PM