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April 12, 2007

Micro Franchising

Microfranchising.blogspot.com edited by David Stoker.

Microfranchising is a development tool that seeks to apply the proven marketing and operational concepts of traditional franchising to small businesses in the developing world. The primary feature of a microfranchise is its ability to be streamlined and replicated. The businesses are designed for microentrepreuers and usually target development issues such as health, sanitation, and energy.

See also Kirk Mogelby, MicroFranchises as a Solution to Global Poverty, 87 pages in pdf.

Posted at 10:11 PM in Social Ventures |

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FranchiseBrief.com

Microfranchising has to be the smartest thing after microcredit!

Posted by: FranchiseBrief.com | April 12, 2007 at 11:02 PM

Phil

I am surprised I had not heard of it before. It does seem like a logical extension of micro-lending. From scanning the pdf document I was struck at how often the names of Fortune 100 companies come up as franchisors.

Posted by: Phil | April 13, 2007 at 08:48 AM

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