The "transnational cowboy" days of venture capital are over. Today's cultural climate means increased attention to transparency, financial accountability, and public perception. However, these changes are met with increasingly fierce market competition. The contemporary consumer has more power than ever before. RTMARK's unique position allows us to aggregate capitalist tools and humanitarian ideologies in a process we call "Veneer™." Veneer™ is the utilization of pre-trend market indicators to fake corporate accountability, environmental protectionism, and social responsibility. RTMARK's assets, while valuable, are primarily a standing reserve of pre-trend market indicators.
What we need is a Veneer(tm) for social capital? How to monitor and monitize "citzenship"? Ask Abramoff?