Myphilanthropycoach.com, with Jay Steenhuysen:
Why be a Philanthropy Coach?
Research among high net worth clients across the U.S. reveals that high net worth families want their advisors to help and support them in achieving their philanthropic goals.
Advisors who combine strategic thinking with the tools, techniques, and processes provided by Philanthropy Coach will be able to offer unique philanthropic planning that meets client needs and creates new business opportunities.
It certainly is a growing field. I wonder if we can say that the supply of philanthropic coaches now exceeds the demand? If not, it may soon, as more and more of those who are trained and able to do it go on to train others as well. Or, perhaps, we will see a change from demand-side philanthropy (fundraising and planned giving professionals "making the ask") to supply-side philanthropy (financial advisors and philanthropic coaches developing giving plans to meet donor goals). Jay has himself gone from the demand side at World Vision to the supply side and coaching of supply side advisors.
As a professional in this field of supply side philanthropic coaching, I welcome the trend to counsel givers to be more strategic in forming their "donor intentions" and their financial and philanthropic plans. But a part of me still stirs to a point made often and in many ways by Tracy Gary, a philanthropic advocate. Donors, she would say, are often sequestered in their own comfort zone, giving to familiar causes and driven by intentions that are parochial and class-based. There is room for a special pleader in the process, a kind of external social conscience, that specifically solicits the donor's attention and intention to address difficult and often unlovely problems for the benefit of people far outside the donor's own milieu, and even beyond the pale of the donor's immediate concern. Perhaps implicit in the concept of a philanthropic "coach" is the idea that a good coach should stretch the donor's boundaries and donor's vision a little, pushing the donor not only to reconsider means, but also ends. I do not think, though, that this conception of donor coaching, as advocacy for those who would not otherwise be represented in the process, is well understood, well-theorized, or well-represented in our profession today. If you asked me to give a good example of such a coach, I would say, "King Lear is a play about an estate plan and a legacy plan gone wrong. That king got advice that was good from only one child who said, effectively, nothing. He got good advice from only one counselor, his Fool. The rest were merely flunkies, machiavels, and enablers. " Not Jay, nor his competitors in the philanthropic coaching biz would say they play the Fool. I know I do, and am proud of the motley. I only wish I got to sleep in the castle rather than the stable, though every profession, as The Happy Tutor tells me, has its professional liabilities. To truly coach wealth and power is to live in a Dumpster, or in fear of it.