Newdea, reviewed earlier, is now Centrastone. Their value proposition cannot be reduced to a soundbite, but they bring together advsiors, advisory firms, donors and nonprofits around an information database that allows these parties to the gift transaction to "find, fund, and follow" the cash flows from donor to organization, right down to the project implementation level as the nonprofit. If implemented successfully with a critical mass of donors, advisory firms, and nonprofits, Centrastone could be a "game-changing" innovation. As with any "market" the initial issue critical mass. How many donors will give through the system? How many advisory firms will adopt it? How many nonprofits will find a niche within it and actively promote themselves through the network? A complex story is hard to tell. But there was time when Ebay seemed like a wild idea too.