Nike's New Cause Related Marketing Campaign

From the good people who brought you the Yellow Bracelet, and women laboring in sweatshops, comes this,

The Nike Foundation plans to focus all of its philanthropic giving on educational, economic and other initiatives that help girls in developing countries, the nonprofit said Tuesday.

The foundation plans to give about $5 million a year to programs identified with help from other charitable organizations and United Nations groups that have experience in helping girls, foundation President Maria Eitel said.

So through the Hidden Hand of Marketing the perception of good comes out of evil, and is priced into the product. (Via COF Listserv.)