Via Cof list serv from the Stanford Social Innovation Review, "Winning the War of Ideas: Why Mainstream Liberal Foundations and the think tanks they support are Losing in the war of ideas in American politics," by Andrew Rich. (In pdf. nine pages.)
Apparently, the left outspends the right by a considerable margin, but gets less impact. The right funds overall think tank infrastructure while the left funds specific niche projects. The right has a consistent over arching narrative, or big picture, the left dissolves into a myriad of issue specific or niche-group specific intiatives competing with one another, like the workers at the Tower of Babel, in many "voices." The right markets the ideas, the left is more likely to see the study itself as the final product. More interesting is the liberal ideological bias towards fairness, moderation, objectivity and neutrality which make the funding of ideology construction, soundbites and hate-mongering seem ignoble or odious, rather than a necessary evil in our increasingly brutal society of the spectacle. You might say the right glories in it to great and important effect. Thank the corporate marketing mentality? The Leo Strauss Stiftung? Or Wealth Bondage generally? The enlightened response, I think, is art, or artfulness of a higher order - not noble lies, nor faux-scholarship, but art, particularly satire. For the faults of the right wing thinks are moral, though a bargain struck, presumably, should be a bargain kept, whether in think tanks or a bordello. The left won't win the war of words, if it is "willing to wound, afraid to strike" (Alexander Pope).