Via Council of Foundation Philanthropic Advisor Network List Serv:
Denver-based Hyatt International Ltd. is stumping for a new group that wants to raise money for nonprofit organizations. Hyatt is signing up businesses under a "seal of approval" program for companies called 3% Back to the Community. Groups signing up for the effort are required to donate at least 3 percent of net revenues to nonprofits. As much as 1 percent can be in the form of in-kind donations. Membership in 3% also entitles participating companies to use the group's logo that lets buyers know they're doing business with an organization that supports nonprofits. Hyatt reported that a 2002 study found that 80 percent of Americans would switch brands or retailers and buy from a company that supports a cause. Individual members direct to which nonprofit their 3 percent would go. The nonprofit doesn't have to be located in Denver. Hyatt specializes in helping businesses reach partnerships with nonprofits.
Interesting, isn't it? that 80% of Americans would switch brands or retailers to buy from a company that supports a cause? Seems that citizens do want to make positive choices, not only for themselves but for others. "Economic man" is a myth. We do care about more than ourselves, and are looking for avenues for positive impact. 9/11, I think, left a raging need to come together for good ends. That need cannot, in my opinion, be met by enlightened shopping alone - though I write this from Dallas, at risk of life and limb.