Download CAP 2013 Curriculum. In my work life, which is also a second career, I am responsible for The Chartered Advisor in Philanthropy (CAP) designation at The American College for Financial Services. It is a three course, masters level curriculum, designed to bring advisors and nonprofits together in common purpose to serve the high capacity people that some call donors and some call clients. Specifically, our target market is "the consumer of estate planning services," or increasingly the consumer of retirement planning or business transition planning services. Our philanthropists would disdain the term. They would be equally uncomfortable with high sounding terms like social entrepreneur. They tend to be self made, often blue collar, business owners. They are faith based often and place based. They would more often than not consider themselves patriotic (except maybe when it comes to paying taxes). They do not follow the society pages and do not go to the Crystal Charity Ball. They are unlikely to be major donors to any organization right now. Most of their net worth, often, is tied up in non-cash assets, such as a farm, ranch, land, or closely held business. To them $1 million in liquid assets is big money. Net worth high enough to generate an estate tax is big money. They are looking to do the right thing by family (leave enough but not too much) and they would rather help the community than send money to Washington. They get advice from insurance professionals, their CPA, an attorney, investment advisors, or a financial planner. They were born in town, plan to die there, and hope their kids will live there or return home. When educated money made in global businesses saves babies in another country, this money saves babies net door. When the philanthropist or impact investor looks to raise the standard of living in Bombay, these local givers wonder about the man or woman down the street.
In my opinion, these prospects are, if you are a place-based or faith-based nonprofit, "Acres of Diamonds in your own back yard." If you are a community foundation, these are ideal prospects. And if you are a faith based organization, these prospects are planning their legacy in the light of what they have gathered from what your tradition teaches, as well as in the light of what their advisors tell them about the money.
I grew up preppy, educated, and wrong. I thought that high board scores, high class rank, and an elite education made me some kind of special. Was I ever so young and stupid? Now, I see that those who make it on their own, perhaps after military service, perhaps after education in a junior college, or no college, have as much merit as anyone I met at Williams, Oxford or Yale. At a time, when the meritocracy is in full cry about "the social economy," metrics, big data, and reengineering civil society as if life were big game of pinball and the elite could bang on the flippers(logic models and algorythms), I have cast my lot with the ones who stayed home and built a small business, a living, a family, a neighborhood. CAP works fine for educated money, multi-generational wealth, trust fund money, for prep schools and universities and colleges, including the best, it works for the donor advised fund complexes, the family offices, and the banks. But the heart of the value proposition is pure Tocqueville. We work with the donor/client who has no interest in being called a philanthropist but who is willing and able to give back to his or her community, in the light of values, and in the faith that if we all do a bit more, the future of our towns and cities need not be as bleak as it may seem, in today's difficult times. CAP trained advisors and fundraisers (now about 800 of them) can, by collaborating across the disciplines, liberate the money locked up in noncash assets, and in accordance with donor ideals send them back into the community for the good of others, in a well considered estate plan, financial plan, business transition plan, with giving tools integrated within it. That is the aspirational goal of the program, though of course each CAP has his or her own strengths, weaknesses, markets, and processes. Each client or donor has to put together his or her own planning team.
I mention all this on Gifthub, because it is not enough to stand on the corner, observing with dismay as things fall apart. (Yes, I too have lucid moments, despite thanks to the meds and my recent cranial bypass operation.) Like many others, great and small, from all walks of life, I feel impelled to do a bit more, the best I can. CAP is my effort (four years in the making) to work from the grassroots up in a constructive direction. If you would like to learn more about becoming a CAP, joining or starting a CAP study group, or mobilizing CAPs to help your nonprofit, you can email me via this site. pcubeta at sbcglobal.net. Curriculum is attached.
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