Green Branding Feed

All Profit to Save Planet

"Myriad messages now confirm that you don’t have to give up your life of comfort to make the world better," writes Susan Herr (via Peter Panepento) of the many corporate messages to the effect of "buy our product and be a better person in a better world." Taking your view of reality from "myriad messages" of corporate advertising is indeed the way of the world. But please, Susan, do not sneer at progressives for being anti-business. We are getting with the green branding strategy too.  (Caution! XXX.)

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