Eric Friedman, an actuary, with majors in math and econ from Stanford, has written a book on reinventing philanthropy so it does not just good, but the most good. The book, Reinventing Philanthropy, contrasts "do best" philanthropy with expressive philanthropy. Yet what could be more expressive that an actuary's dream of philanthropic reason? It is actually a well written and thoughtful book and will be of interest to those global universalist quants who share a utilitarian mindset. It has inspired me to resume work on my Util App. This app will compute the Good Done in a standard measure (the util), by any specific action or input. With it we can compare the net good done by, for example, the discovery of fire, the sack of Troy, Sherman's march to sea, the invasion of Iraq, the public library in Spokane, the cure of polio, the invention of painless dentistry, capital punishment in TX from 1901 to the present, and Tolstoy's War and Peace. Without a reliable and standardized measure of good the project of doing the most good inevitably founders on relativism and endless bickering among interested parties and competing theoretical frameworks. Surely, some funder will step up to build out this mission critical support system for doing the most good? I can have a working prototype in three years for an upfront commitment of $1 million. As it is I can provide measures on an ad hoc basis, for testing purposes. Reinventing Philanthropy produced 471 utils on 12-13-13. This compares the 3,511 utils on that day from Paul Brest's Money Well Spent. Paul's book, however, has been out longer and the good consequences have continued to cascade exponentially. So, Paul's book clocked more utils on that day, but on a net present value basis, discounting all good done to date, and dividing by the number of elapsed days over which the good was done, Eric is doing more good per minute since inception as of 12-13-13. A more complete analysis awaits funding of my util app.