Labyrinths and their Secrets
Corporate Naming Rights in LA High Schools

How strategic philanthropy can shape public opinion in social media

George Monbiot:

For his film (Astro)Turf Wars, Taki Oldham secretly recorded a training session organised by a rightwing libertarian group called American Majority. The trainer, Austin James, was instructing Tea Party members on how to “manipulate the medium”(11). This is what he told them:

“Here’s what I do. I get on Amazon; I type in “Liberal Books”. I go through and I say “one star, one star, one star”. The flipside is you go to a conservative/ libertarian whatever, go to their products and give them five stars. … This is where your kids get information: Rotten Tomatoes, Flixster. These are places where you can rate movies. So when you type in “Movies on Healthcare”, I don’t want Michael Moore’s to come up, so I always give it bad ratings. I spend about 30 minutes a day, just click, click, click, click. … If there’s a place to comment, a place to rate, a place to share information, you have to do it. That’s how you control the online dialogue and give our ideas a fighting chance.”

Over 75% of the funding for American Majority, which hosted this training session, comes from the Sam Adams Alliance(12). In 2008, the year in which American Majority was founded, 88% of the alliance’s money came from a single donation, of $3.7m(13). A group which trains rightwing libertarians to distort online democratic processes, in other words, was set up with funding from a person or company with a very large wallet.”

More here, but the funding sources are obscured.

Distorting online democracy - Good stuff to know how to do in my role as a serving professional in service to dynastic and corporate wealth. It is not for me to judge. The client is responsible for the ends in view, I serve up the means. Whether I brokered this particular $3.7 million social investment is not something I care to discuss. What happens in Wealth Bondage, stays in Wealth Bondage. I will however admit to drinking Sam Adams. Sometimes getting drunk is the only way I can live with myself.