Web 2.0 microphilanthropy with an emphasis on interaction, human connection, and consideration of impact. The site does draw you in. Doesn't feel like shopping, feels more like KIVA, though it fosters micro-philanthropy rather than loans. As with Kiva, Jolkona "goes direct" to the end recipient, giving you a sense that your donation did something in particular for someone or something in particular. This disintermediation of nonprofits is not so easy to bring off. When working with projects and people who are not within an existing nonprofit, the Foundation has to, presumably, exercise "expenditure responsibility," in providing due diligence and and ongoing supervision. Apparently, Jolkona undertakes this.
Added Later: Adnan Azfar Mahmud of Jolkona Foundation answered specific questions by email. The Q & A is posted with her permission.
Q. You exercise expenditure responsibility over projects that are not under a nonprofit umbrella?
A. Not quite. Our partners already have 501c3 status and run
their own projects. Our goal is to bring together these projects in 1 place so
that our users can easily pick projects to donate. The big difference is that
our partners are committed to showing impact for every donation that they
receive. For example, our partner – Children of Uganda – work with orphans in
Uganda. With $25, a donor can feed 5 children for an entire week. In return
Children of Uganda will send the donor list of the food items purchased for the
$25. All of this is done over the web. Let me know if that answers your question.Q. How do you fund the
site and the due diligence process?
So far we have been
finding partner organizations mostly through recommendations and Internet
searches. We have an extensive selection process and you can find information
about it here: http://www.jolkona.org/partnering-with-us.html
A. We transfer 100% of every gift to our partner. We have a
separate fund – called Kona Fund – to help with our operations. We do separate
fundraising for that account. Our users can also give to Kona Fund separately
from the projects. You can find info on Kona Fund here: http://www.jolkona.org/kona-fund.html We also have a FAQ page here: http://www.jolkona.org/faq.html) which we hope answers most questions. We are continuing
to look for ways to better expose these questions.
Quite responsive, to these queries, I would say. Thank you, Adnan.
