Give a holiday charitable gift through Changing the Present, a nonprofit; send a card through its for-profit allied organization. The net net comes out sounding like this video. I can't get past the pr firm, StrawberryFrog ("We Spark Cultural Movements"), and their smug knowingness. As viral nonprofit marketing, I don't think this works because it reeks of postmodern Mad Ave cynicism. In my ideal world we spark a cultural movement to surround Mad Ave hacks with silence and loving attention, until, as in a Quaker healing circle, they break down in tears, confess and reform. I would be happy to counsel with them individually, as a legitimate Morals Tutor, at no charge to them, in a spirit of true giving.