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The Point: A Tool for Organizing Group Action

The Point is a tool for organizing various forms of group action, including fundraising. They are about to launch an appeal for philanthropists to provide relatively small (~$10,000) donations.  They are willing (so I am told by an email from Andrew Mason, the Founder and CEO) to make a matching donation to the philanthropist's charity of choice.  Download details here in pdf.

What do you think about the appeal? Is this going to work? Could it be tweaked? How do social entrepreneurs (who do not have extensive contact lists and long term constituents) connect to funders? I get requests often to connect seekers with funders. I just don't know to be helpful, or if appeals like this are a Fool's Errand.