Frank Paynter, drawing on a New York Times article on the "yuck" factor, as dissected by economists. One person's idea of family values or moral clarity or economic freedom or a better world may be repugnant to others. Even within a family we can be riven by these differences. Makes my life interesting as a Morals Tutor to America's Wealthiest Families. Helping my clients pass on values some might consider repugnant comes with the job, I guess.