November 12, 2007 – NEW YORK – The Point, a community for people to make things happen through a new model of coordinated group action, has launched. The Point takes the concept of the tipping point – the point at which group action will produce a clear result and inevitable change – and applies it to organizing group efforts, from organizing a get-together to boycotting a multi-national corporation.
Those who join a campaign pledge to take specific action, but no one acts until a campaign reaches its stated tipping point. When the tipping point is reached, when enough people have pledged to act or enough people have pledged funds to reach the stated goal, the action is triggered. Targeted at communities trying to make things happen, large or small, The Point enables activism, employee action, group purchases, event planning, and group agreements that would be time-consuming or impossible for one person to address alone.