im.live.com

My, my, I am on all the right lists. Here is a recent email, addressed to "Phillip," with two lls. I spell it with one l, but I know the note was written for me personally, because it correctly hails me as "one of the most influential voices in our culture, reaching millions...."
 

Dear Phillip,

 

People like you are among the most influential voices in our culture, reaching millions of people who share your commitment to important social causes. Because of your unique ability to reach this socially conscious audience, we’d like to tell you about a new initiative just introduced by Microsoft and some of the world’s most effective organizations dedicated to social causes.

 

It’s called the i’m Initiative, and it’s a collaboration between Windows Live™ Messenger and nine organizations dedicated to some of the worlds most urgent social issues. Every time users start a conversation using Windows Live Messenger, Microsoft shares a portion of the program’s advertising revenue with one of these cause organizations.

 

Each organization is guaranteed a minimum of $100,000, but there’s no limit to the size of the total donation they can get. The more i’m conversations you start, the more money goes to the causes. The sky’s the limit.

 

Visit http://im.live.com and check out the “Get Involved” section, you’ll find all kinds of ways you can be a part of this exciting movement – messaging points, website modules/buttons and more.

 

Please help us spread the word and encourage others to join the program. Together, we can show the world that small talk can make a big difference.

 

Thanks for your interest and support.

 

For more information and specific questions please contact Karin Muskopf at makeadifference@live.com