Raising Awareness: See, read, take action. The site provides text, information and evocative pictures to move viewers to action for humanitarian causes. Gianni Giacomelli, along with one of the founders, interviewed by email, had this to say:
Raising Awareness is both a project and an experiment - totally nonprofit. In my professional life I am head of strategy for a large software vendor, and I use technology to shape businesses. Here I wanted to marry our personal credos with technology to get more people galvanized and mobilized about the nonprofit world. To some extent, I feel that nonprofit is not "marketed" appropriately, i.e. the dream and satisfaction of "doing good" is "under-marketed". Consumerist terms aside, the fact remains that for those in the field working for an NGO is the only meaningful thing in life, while for the common person it is a luxury, sometimes superfluous item. Our gut feeling is that the images of nonprofit are not sharp enough, the messaging not fresh/segmented/compelling enough, and the "path to action" too long or monolithic (give give give).
We get about 1000 visitors per month these days, and we have not marketed this at all. Our next steps is to spread the word and then spruce up the website with a wiki and a content management tool that allows people to post their photo and text content (a virtual exhibition) - kind of "flickr meets nonprofit"
Gianni ends by saying she would like feedback on Raising Awareness, and on her "credo." The power of blogging is conversation, many to many, rather than factoid after factoid launched by publicists and pundits into the "context of no context." So, feel free to add your thoughts.