Here, from Gideon Rosenblatt, is a seminal paper on network centric environmental advocacy. Within a networked social change movement Gideon finds people oriented organizations, solution oriented organizations, and resource providers. Gifthub, as it evolves around donor centered philanthropy and planned giving, or endowment building, would be a resource to others orgs. Likewise, Marty Kearn's Green Media Toolshed is a resource for media cultivation for environmental groups. Likewise, Gerry Gleason is exploring shared technology resources. Rather than each org having to build out an infrastructure, including technology, media relations, planned giving, the idea is that we would have "hubs" that consolidate that expertise, and share it. The benfits to grassroots organizations within such a network are obvious: lower cost, flexibility, and the ability to a achieve critical mass with minimal paid staff. Thus, the movement has "departments," if you will, as in a corporation. But no one owns the network, and we are spared the hierarchical command and control model. What holds the movement together is not top down delegation, but a common story, or narrative, shared ideals, and many overlapping working relationships - call it solidarity, for the want of a more postmodern term. Or, call it "social capital" if money, in your spiritually impoverished worldview, is the make, measure or metaphor for all things on heaven and earth.
Recent Comments