When social venture people say that they are sector agostic, or that nonprofits would benefit from a dose of the profit motive, I wonder how they address issues like these in forprofit education. One benefit (excuse me, please) of nonprofit jobs is that profit maximizers do not apply. Nonprofit structures prevent a highly talented person from doing good while making a killing, and that is the point. Once you get used to making a killing, doing good becomes one more shuck and one more jive, in culting the brand. I asked Fr Brennan (former Jesuit Priest, now employed by a Hedge Fund creating a theory of shared value and defense of the 2 and 20) how he felt about it. He said he was Sector Agnostic, and his laugh, half whisky, half lungs corrupted with years of smoking, concerned me. He found it funny, but I still think that we should cult brands of the divine that are divine. I said that, and I was afraid he would laugh and wheeze so hard that he'd expectorate his rotten lungs. Wiser are the children of darkness. "Fuckin A right," wheezed Brennan. "Take the 2 and 20 now and come up with the bullshit later." "Or," I said, "hire it done for a lot cheaper." But it was getting uncomfortable with an old friend. As if selling "Morals Consulting" to all comers made me some kind of a saint.